Driving growth & strategy for fast-growing companies in B2B
Driving growth for companies in B2B
Hi, my name is Cynthia - I’m a Paris-based growth, demand generation and operations leader, specializing in building scalable strategies that drive measurable business impact with an engineer’s precision and +12 years of experience helping SaaS B2B companies grow.
Multilingual in English, French and Spanish, I thrive connecting brands across borders, leveraging a data-driven approach to align sales and marketing, optimize performance and fuel sustainable revenue growth.
Hi, my name is Cynthia - I’m a Paris-based growth marketing and demand generation leader, specializing in building scalable strategies that drive measurable business impact with an engineer’s precision and +12 years of experience helping SaaS B2B companies grow.
My expertise
Blending strategic thinking with a data-driven mindset, I bring creative solutions to drive sustainable growth
Crafting inbound journeys that convert
Design optimized inbound strategies through value-driven funnels, increasing engagement and pipeline velocity
Crafting inbound journeys that convert
Design optimized inbound strategies through value-driven funnels, increasing engagement and pipeline velocity
Crafting inbound journeys that convert
Design optimized inbound strategies through value-driven funnels, increasing engagement and pipeline velocity
Scaling demand generation and martech architecture
Scaling demand generation and martech architecture
Aligning Sales and Marketing
Foster collaboration through shared goals, SLA’s and processes to optimize the Lead-to-Opp funnel and conversion rates
Aligning Sales and Marketing
Foster collaboration through shared goals, SLA’s and processes to optimize the Lead-to-Opp funnel and conversion rates
Aligning Sales and Marketing
Foster collaboration through shared goals, SLA’s and processes to optimize the Lead-to-Opp funnel and conversion rates
Growth Experimentation and CRO
Run growth and A/B testing experiments to identify winning strategies or campaigns that reduce CAC and scale acquisition quickly
Growth Experimentation and CRO
Run growth and A/B testing experiments to identify winning strategies or campaigns that reduce CAC and scale acquisition quickly
Growth Experimentation and CRO
Run growth and A/B testing experiments to identify winning strategies or campaigns that reduce CAC and scale acquisition quickly
Team manager and cross-functional leader
Build and mentor high-performing teams while driving alignment across the go-to-market (GTM) functions for an integrated view of the business
Team manager and cross-functional leader
Build and mentor high-performing teams while driving alignment across the go-to-market (GTM) functions for an integrated view of the business
Team manager and cross-functional leader
Build and mentor high-performing teams while driving alignment across the go-to-market (GTM) functions for an integrated view of the business
Driving revenue growth and tracking performance
Own pipeline numbers to contribute directly to revenue/ Leverage data-driven insights and CRO to improve channel and campaign perfomance to maximise ROI
Driving revenue growth and tracking performance
Own pipeline numbers to contribute directly to revenue/ Leverage data-driven insights and CRO to improve channel and campaign perfomance to maximise ROI
Driving revenue growth and tracking performance
Own pipeline numbers to contribute directly to revenue/ Leverage data-driven insights and CRO to improve channel and campaign perfomance to maximise ROI
My featured projects
Explore my selected projects, solving growth challenges from optimizing acquisition channels and understanding customer needs to innovating value delivery and streamlining user journeys
Expert feedback
Read insights and praises from peers who have guided and witnessed my professional growth
Auxi Roselló
Senior Growth & CRO
@Contentsquare
“She’s amazing at using data to drive decisions and always knew how to keep the team motivated and on track. Working with her was a great learning experience, and she created a space where we could grow and collaborate”
Romain Millien
Global Head of Performance Engineering
@Contentsquare
“I’ve had the chance to work with Cynthia on complex projects, and she has been the decision-maker we all dream to rely on. She’s the best at prioritizing and getting the important things done. A true team leader who can take the pressure and remain flexible to understand and handle any new situation, while managing to stay completely focused on the main objectives”
Wendy Carré
Senior Content Marketing Manager
@Welcome To The Jungle“I was always impressed by her analytical sense and her vision. She has a very good understanding of what’s at stake and is always solution-oriented making problems look very simple and easy to solve”
Nadège Bide
UX Design Director
@OVHCloud
“Cynthia proved to be an exceptional professional who seamlessly bridges technical, strategic and communication, impressing everyone from developers to management with her multicultural agility and remarkable work ethic”
Auxi Roselló
Senior Growth & CRO
@Contentsquare
“She’s amazing at using data to drive decisions and always knew how to keep the team motivated and on track. Working with her was a great learning experience, and she created a space where we could grow and collaborate”
Romain Millien
Global Head of Performance Engineering
@Contentsquare
“I’ve had the chance to work with Cynthia on complex projects, and she has been the decision-maker we all dream to rely on. She’s the best at prioritizing and getting the important things done. A true team leader who can take the pressure and remain flexible to understand and handle any new situation, while managing to stay completely focused on the main objectives”
Wendy Carré
Senior Content Marketing Manager
@Welcome To The Jungle“I was always impressed by her analytical sense and her vision. She has a very good understanding of what’s at stake and is always solution-oriented making problems look very simple and easy to solve”
Nadège Bide
UX Design Director
@OVHCloud
“Cynthia proved to be an exceptional professional who seamlessly bridges technical, strategic and communication, impressing everyone from developers to management with her multicultural agility and remarkable work ethic”
Auxi Roselló
Senior Growth & CRO
@Contentsquare
“She’s amazing at using data to drive decisions and always knew how to keep the team motivated and on track. Working with her was a great learning experience, and she created a space where we could grow and collaborate”
Romain Millien
Global Head of Performance Engineering
@Contentsquare
“I’ve had the chance to work with Cynthia on complex projects, and she has been the decision-maker we all dream to rely on. She’s the best at prioritizing and getting the important things done. A true team leader who can take the pressure and remain flexible to understand and handle any new situation, while managing to stay completely focused on the main objectives”
Wendy Carré
Senior Content Marketing Manager
@Welcome To The Jungle“I was always impressed by her analytical sense and her vision. She has a very good understanding of what’s at stake and is always solution-oriented making problems look very simple and easy to solve”
Nadège Bide
UX Design Director
@OVHCloud
“Cynthia proved to be an exceptional professional who seamlessly bridges technical, strategic and communication, impressing everyone from developers to management with her multicultural agility and remarkable work ethic”
Auxi Roselló
Senior Growth & CRO
@Contentsquare
“She’s amazing at using data to drive decisions and always knew how to keep the team motivated and on track. Working with her was a great learning experience, and she created a space where we could grow and collaborate”
Romain Millien
Global Head of Performance Engineering
@Contentsquare
“I’ve had the chance to work with Cynthia on complex projects, and she has been the decision-maker we all dream to rely on. She’s the best at prioritizing and getting the important things done. A true team leader who can take the pressure and remain flexible to understand and handle any new situation, while managing to stay completely focused on the main objectives”
Wendy Carré
Senior Content Marketing Manager
@Welcome To The Jungle“I was always impressed by her analytical sense and her vision. She has a very good understanding of what’s at stake and is always solution-oriented making problems look very simple and easy to solve”
Nadège Bide
UX Design Director
@OVHCloud
“Cynthia proved to be an exceptional professional who seamlessly bridges technical, strategic and communication, impressing everyone from developers to management with her multicultural agility and remarkable work ethic”
Auxi Roselló
Senior Growth & CRO
@Contentsquare
“She’s amazing at using data to drive decisions and always knew how to keep the team motivated and on track. Working with her was a great learning experience, and she created a space where we could grow and collaborate”
Romain Millien
Global Head of Performance Engineering
@Contentsquare
“I’ve had the chance to work with Cynthia on complex projects, and she has been the decision-maker we all dream to rely on. She’s the best at prioritizing and getting the important things done. A true team leader who can take the pressure and remain flexible to understand and handle any new situation, while managing to stay completely focused on the main objectives”
Wendy Carré
Senior Content Marketing Manager
@Welcome To The Jungle“I was always impressed by her analytical sense and her vision. She has a very good understanding of what’s at stake and is always solution-oriented making problems look very simple and easy to solve”
Nadège Bide
UX Design Director
@OVHCloud
“Cynthia proved to be an exceptional professional who seamlessly bridges technical, strategic and communication, impressing everyone from developers to management with her multicultural agility and remarkable work ethic”
Auxi Roselló
Senior Growth & CRO
@Contentsquare
“She’s amazing at using data to drive decisions and always knew how to keep the team motivated and on track. Working with her was a great learning experience, and she created a space where we could grow and collaborate”
Romain Millien
Global Head of Performance Engineering
@Contentsquare
“I’ve had the chance to work with Cynthia on complex projects, and she has been the decision-maker we all dream to rely on. She’s the best at prioritizing and getting the important things done. A true team leader who can take the pressure and remain flexible to understand and handle any new situation, while managing to stay completely focused on the main objectives”
Wendy Carré
Senior Content Marketing Manager
@Welcome To The Jungle“I was always impressed by her analytical sense and her vision. She has a very good understanding of what’s at stake and is always solution-oriented making problems look very simple and easy to solve”
Nadège Bide
UX Design Director
@OVHCloud
“Cynthia proved to be an exceptional professional who seamlessly bridges technical, strategic and communication, impressing everyone from developers to management with her multicultural agility and remarkable work ethic”
Auxi Roselló
Senior Growth & CRO
@Contentsquare
“She’s amazing at using data to drive decisions and always knew how to keep the team motivated and on track. Working with her was a great learning experience, and she created a space where we could grow and collaborate”
Romain Millien
Global Head of Performance Engineering
@Contentsquare
“I’ve had the chance to work with Cynthia on complex projects, and she has been the decision-maker we all dream to rely on. She’s the best at prioritizing and getting the important things done. A true team leader who can take the pressure and remain flexible to understand and handle any new situation, while managing to stay completely focused on the main objectives”
Wendy Carré
Senior Content Marketing Manager
@Welcome To The Jungle“I was always impressed by her analytical sense and her vision. She has a very good understanding of what’s at stake and is always solution-oriented making problems look very simple and easy to solve”
Nadège Bide
UX Design Director
@OVHCloud
“Cynthia proved to be an exceptional professional who seamlessly bridges technical, strategic and communication, impressing everyone from developers to management with her multicultural agility and remarkable work ethic”
Auxi Roselló
Senior Growth & CRO
@Contentsquare
“She’s amazing at using data to drive decisions and always knew how to keep the team motivated and on track. Working with her was a great learning experience, and she created a space where we could grow and collaborate”
Romain Millien
Global Head of Performance Engineering
@Contentsquare
“I’ve had the chance to work with Cynthia on complex projects, and she has been the decision-maker we all dream to rely on. She’s the best at prioritizing and getting the important things done. A true team leader who can take the pressure and remain flexible to understand and handle any new situation, while managing to stay completely focused on the main objectives”
Wendy Carré
Senior Content Marketing Manager
@Welcome To The Jungle“I was always impressed by her analytical sense and her vision. She has a very good understanding of what’s at stake and is always solution-oriented making problems look very simple and easy to solve”
Nadège Bide
UX Design Director
@OVHCloud
“Cynthia proved to be an exceptional professional who seamlessly bridges technical, strategic and communication, impressing everyone from developers to management with her multicultural agility and remarkable work ethic”
Auxi Roselló
Senior Growth & CRO
@Contentsquare
“She’s amazing at using data to drive decisions and always knew how to keep the team motivated and on track. Working with her was a great learning experience, and she created a space where we could grow and collaborate”
Romain Millien
Global Head of Performance Engineering
@Contentsquare
“I’ve had the chance to work with Cynthia on complex projects, and she has been the decision-maker we all dream to rely on. She’s the best at prioritizing and getting the important things done. A true team leader who can take the pressure and remain flexible to understand and handle any new situation, while managing to stay completely focused on the main objectives”
Wendy Carré
Senior Content Marketing Manager
@Welcome To The Jungle“I was always impressed by her analytical sense and her vision. She has a very good understanding of what’s at stake and is always solution-oriented making problems look very simple and easy to solve”
Nadège Bide
UX Design Director
@OVHCloud
“Cynthia proved to be an exceptional professional who seamlessly bridges technical, strategic and communication, impressing everyone from developers to management with her multicultural agility and remarkable work ethic”
Auxi Roselló
Senior Growth & CRO
@Contentsquare
“She’s amazing at using data to drive decisions and always knew how to keep the team motivated and on track. Working with her was a great learning experience, and she created a space where we could grow and collaborate”
Romain Millien
Global Head of Performance Engineering
@Contentsquare
“I’ve had the chance to work with Cynthia on complex projects, and she has been the decision-maker we all dream to rely on. She’s the best at prioritizing and getting the important things done. A true team leader who can take the pressure and remain flexible to understand and handle any new situation, while managing to stay completely focused on the main objectives”
Wendy Carré
Senior Content Marketing Manager
@Welcome To The Jungle“I was always impressed by her analytical sense and her vision. She has a very good understanding of what’s at stake and is always solution-oriented making problems look very simple and easy to solve”
Nadège Bide
UX Design Director
@OVHCloud
“Cynthia proved to be an exceptional professional who seamlessly bridges technical, strategic and communication, impressing everyone from developers to management with her multicultural agility and remarkable work ethic”
Auxi Roselló
Senior Growth & CRO
@Contentsquare
“She’s amazing at using data to drive decisions and always knew how to keep the team motivated and on track. Working with her was a great learning experience, and she created a space where we could grow and collaborate”
Romain Millien
Global Head of Performance Engineering
@Contentsquare
“I’ve had the chance to work with Cynthia on complex projects, and she has been the decision-maker we all dream to rely on. She’s the best at prioritizing and getting the important things done. A true team leader who can take the pressure and remain flexible to understand and handle any new situation, while managing to stay completely focused on the main objectives”
Wendy Carré
Senior Content Marketing Manager
@Welcome To The Jungle“I was always impressed by her analytical sense and her vision. She has a very good understanding of what’s at stake and is always solution-oriented making problems look very simple and easy to solve”
Nadège Bide
UX Design Director
@OVHCloud
“Cynthia proved to be an exceptional professional who seamlessly bridges technical, strategic and communication, impressing everyone from developers to management with her multicultural agility and remarkable work ethic”
Auxi Roselló
Senior Growth & CRO
@Contentsquare
“She’s amazing at using data to drive decisions and always knew how to keep the team motivated and on track. Working with her was a great learning experience, and she created a space where we could grow and collaborate”
Romain Millien
Global Head of Performance Engineering
@Contentsquare
“I’ve had the chance to work with Cynthia on complex projects, and she has been the decision-maker we all dream to rely on. She’s the best at prioritizing and getting the important things done. A true team leader who can take the pressure and remain flexible to understand and handle any new situation, while managing to stay completely focused on the main objectives”
Wendy Carré
Senior Content Marketing Manager
@Welcome To The Jungle“I was always impressed by her analytical sense and her vision. She has a very good understanding of what’s at stake and is always solution-oriented making problems look very simple and easy to solve”
Nadège Bide
UX Design Director
@OVHCloud
“Cynthia proved to be an exceptional professional who seamlessly bridges technical, strategic and communication, impressing everyone from developers to management with her multicultural agility and remarkable work ethic”
Want to talk about growth?
Let’s talk projects, collaborations or jigsaw puzzles!
Want to talk about growth?
Let’s talk projects, collaborations or jigsaw puzzles!
Want to talk about growth?
Let’s talk projects, collaborations or jigsaw puzzles!
Copyright 2024 by Cynthia Dubourd
Copyright 2024 by Cynthia Dubourd
Copyright 2024 by Cynthia Dubourd