Hi, 👋 I'm Cynthia Dubourd

Paris-based Growth Marketing and Demand Generation Leader with 13+ years of experience

I specialize in building scalable, data-driven strategies that maximize revenue. Proven track record in high-growth environments, managing global teams, and leading end-to-end marketing integration for multiple acquisitions.

When I’m not optimizing performance, you can find me tackling large-size jigsaw puzzles while listening to podcasts.

Professional Experience

Head of Growth & Marketing Ops | Uberall, Paris
June 2025 — Present

Leading marketing and growth at Uberall, a Multi-location marketing SaaS platform serving large and medium-sized enterprises globally.

Growth & Revenue Impact: Exceeded yearly targets by 130% and fueled 70% of the marketing pipeline targets through strategic digital performance and demand generation efforts.
Operational Excellence: Led the complete migration (front & back end) of five corporate websites to enhance digital performance, conversion paths and AI visibility
Budget Ownership: Oversaw digital budget, ensuring alignment with pipeline goals, leveraging data insights for strategic planning
Performance & Planning: Analyzed marketing performance across key metrics and translate data into strategic recommendations for planning (budget, targets, TAM, okr's)

Director of Marketing | Neobrain, Paris
Nov 2024 — May 2025

Lead strategic initiatives to accelerate revenue growth and enhance conversion rates for this AI-powered talent & skills SaaS platform. (Reporting to the CEO)

Operational structure and martech strategy
Field and Demand Generation activities
Customer advocacy and overall positing

Director of Marketing | Neobrain, Paris, Nov 2024 — May 2025

Lead strategic initiatives to accelerate revenue growth and enhance conversion rates for this AI-powered talent & skills SaaS platform. (Reporting to the CEO)

Senior Director of Growth Marketing & Demand Generation Leadership | Contentsquare, Paris
Jan 2017 — Oct 2024

(Consolidating multiple roles, including Senior Director of Growth Marketing, Director of Growth EMEA, and Head of Demand Generation & Growth)

Led the global growth team, focusing on scaling efficiency, building the brand, driving growth and protecting business value at the top of the funnel.

Growth & Scaling Strategy: Scaled the company's first Growth Marketing organization from Series A through Series F, establishing it as a global center of excellence across the US, UK, Europe, and APJ.

M&A Integration: Managed the marketing integration of eight acquisitions (including Clicktale, Dareboost, Heap.io, and Hotjar), harmonizing marketing operations, data infrastructure, and go-to-market approaches.
Demand Generation: Led EMEA growth teams responsible for pipeline generation across 10+ regions. Contributed to 60% of pipeline targets (sourced/influenced) from digital channels in Southern Europe (FR, ES, IT, PT).
Global Campaigns & Ops: Conceptualized and launched Contentsquare's flagship "Digital Experience Benchmark Report" across 14+ countries and 5 languages. Consolidated enterprise marketing operations and led critical systems integration, including merging CRM instances and managing the Marketo to Hubspot migration.

Team Leadership: Managed a multicultural global team dedicated to optimizing digital experiences across all channels, with a strong emphasis on the website
Website Redesign & architecture: Led end-to-end website redesigns, optimizing platform architecture and user flows to boost conversion rates. Implemented key features including interactive product tours and WCAG 2.1 compliant animations. Successfully led the migrations of Hotjar.com and Heap.io sites into Contentsquare.com over a 10-month period, overseeing RFP processes, tech stack selection, budgeting, and resource allocation.

Senior Director of Growth Marketing | Contentsquare,
Paris, Feb 2023 — Oct 2024

I led the growth team, a global center of excellence function within the marketing organization, focused on scaling efficiency, building the brand, driving growth and protecting the business value created at the top of the funnel

Senior Director of Growth Marketing & Demand Generation Leadership | Contentsquare, Paris
Jan 2017 — Oct 2024

Growth & Scaling Strategy: Scaled the company's first Growth Marketing organization from Series A through Series F, establishing it as a global center of excellence across the US, UK, Europe, and APJ.

M&A Integration: Managed the marketing integration of eight acquisitions (including Clicktale, Dareboost, Heap.io, and Hotjar), harmonizing marketing operations, data infrastructure, and go-to-market approaches.
Demand Generation: Led EMEA growth teams responsible for pipeline generation across 10+ regions. Contributed to 60% of pipeline targets (sourced/influenced) from digital channels in Southern Europe (FR, ES, IT, PT).
Global Campaigns & Ops: Conceptualized and launched Contentsquare's flagship "Digital Experience Benchmark Report" across 14+ countries and 5 languages. Consolidated enterprise marketing operations and led critical systems integration, including merging CRM instances and managing the Marketo to Hubspot migration.

Team Leadership: Managed a multicultural global team dedicated to optimizing digital experiences across all channels, with a strong emphasis on the website
Website Redesign & architecture: Led end-to-end website redesigns, optimizing platform architecture and user flows to boost conversion rates. Implemented key features including interactive product tours and WCAG 2.1 compliant animations. Successfully led the migrations of Hotjar.com and Heap.io sites into Contentsquare.com over a 10-month period, overseeing RFP processes, tech stack selection, budgeting, and resource allocation.

Additional Experience

Details of previous roles can be provided upon request (or you can look at my LinkedIn profile), highlighting a consistent track record of driving growth, managing marketing integrations post-acquisition, rebranding and demand generation.

Additional Experience

Education

Master’s Degree, Advanced Master’s in Digital Business Strategy
Grenoble Ecole de Management
2014 – 2015, Paris, Grenoble – France
English as a Second Language and Literature/Letters
Language Systems International
2010 – 2011, Los Angeles, CA, US
Engineer’s degree, Electronics and Telecommunications
Escuela Militar de Ingeniería “Mcal. Antonio José de Sucre”
2004 – 2008, La Paz, Bolivia

Certifications

Generative AI for Business and Leaders (December 2024)
How to use Generative AI: Building an AI-First Mindset (November 2024)
Contentsquare Certified (May 2021)
HubSpot Marketing Software Certified (July 2017)
Email Marketing Certified (July 2017)
Inbound Certification (February 2017)

Proficient in Figma, Adobe Creative Suite, and Framer.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.

Interests

Travel, I visited 18 countries. Most recently Japan
Jigsaw puzzles, particularly large-sized, minimum 2K pieces. Currently working on 40K pieces
Board games, I have the whole collection of Clank, Ticket to ride and Wingspan
Technology, staying abreast of the latest trends in technology and AI.