Hi, 👋 I'm Cynthia Dubourd
Paris-based Growth Marketing and Demand Generation Leader with 12+ Years of Experience
I specialize in building scalable, data-driven strategies that maximize revenue. At Contentsquare, I've started and scaled the first growth teams, navigating through Series A to Series F funding rounds. I have successfully contributed to the marketing integration of eight acquisitions, including Clicktale, Dareboost, Heap.io, and Hotjar, harmonizing marketing operations, data infrastructure, and go-to-market approaches.
When I’m not optimizing performance, you can find me tackling large-size jigsaw puzzles while listening to podcasts.
I’m a Paris-based growth marketing and demandgen leader with 12+ years of experience. I build scalable strategies that maximize revenue through a data-driven approach.
At Contentsquare, I scaled the company's first growth marketing organization from Series A through Series F. Experiencing first-hand the expansion across France, US, UK, Europe, and APJ.
I managed the marketing integration of eight acquisitions, including Clicktale, Dareboost, Heap.io and Hotjar. Each merger required harmonization of marketing operations, data infrastructure and go-to-market approaches.
When I’m not optimizing performance, you can find me tackling large size jigsaw puzzles while listening to podcasts.
Experience
Director of Marketing | Neobrain, Paris
Nov 2024 — Present
Leading marketing and growth at Neobrain, an AI-powered talent and skills SaaS platform serving large and medium-sized enterprises globally.
ROI Analysis: Conducted ROI analysis of marketing channels and campaigns, maximizing budget efficiency and strategic resource allocation
Lead Management: Redesigned lead management processes from initial lead creation to closed-won opportunities, enhancing conversion rates across the funnel
Budget Ownership: Oversaw marketing budget, ensuring alignment with pipeline and MQL goals, leveraging data insights for strategic planning
Director of Marketing | Neobrain, Paris, Nov 2024 — Present
As the Marketing and Growth lead at Neobrain, a leading AI-powered talent & skills SaaS platform serving large and medium-sized enterprises worldwide, (reporting to the CEO) I drive strategic initiatives to accelerate revenue growth and enhance conversion rates across the funnel
Senior Director of Growth Marketing | Contentsquare, Paris
Feb 2023 — Oct 2024
(Role creation, Acquisition and integration of Heap.io and Hotjar into Contentsquare)
Led the global growth team, focusing on scaling efficiency, building the brand, driving growth and protecting business value at the top of the funnel.
Team Leadership: Managed a multicultural global team dedicated to optimizing digital experiences across all channels, with a strong emphasis on the website
Website Redesign & architecture: Led end-to-end website redesigns, optimizing platform architecture and user flows to boost conversion rates. Implemented key features including interactive product tours and WCAG 2.1 compliant animations. Successfully led the migrations of Hotjar.com and Heap.io sites into Contentsquare.com over a 10-month period, overseeing RFP processes, tech stack selection, budgeting, and resource allocation.
Revenue Growth: Consistently achieved 110% Annual Contract Value (ACV) pipeline targets globally in 2023 and 2024, covering US, EMEA, and APJ regions
Inbound Traffic Optimization: Increased inbound traffic (SEO/Direct) and demo MQLs by 10% YoY through optimization of inbound flows to improve conversion rates
Pipeline Contribution: Contributed 30-40% of total Marketing SAOs and pipeline targets globally
Performance Analysis: Collaborated with Marketing Operations on ROI performance analysis, implemented A/B testing, and performance improvement programs
Cross-Functional Support: Provided Digital-as-a-Service support to cross-functional teams, enhancing overall marketing effectiveness
Senior Director of Growth Marketing | Contentsquare, Paris, Feb 2023 — Oct 2024
I led the growth team, a global center of excellence function within the marketing organization, focused on scaling efficiency, building the brand, driving growth and protecting the business value created at the top of the funnel
Senior Director of Growth Marketing | Contentsquare, Paris
Feb 2023 — Oct 2024
(Role creation, Acquisition and integration of Heap.io and Hotjar into Contentsquare)
Led the global growth team, focusing on scaling efficiency, building the brand, driving growth and protecting business value at the top of the funnel.
Team Leadership: Managed a multicultural global team dedicated to optimizing digital experiences across all channels, with a strong emphasis on the website
Website Redesign & architecture: Led end-to-end website redesigns, optimizing platform architecture and user flows to boost conversion rates. Implemented key features including interactive product tours and WCAG 2.1 compliant animations. Successfully led the migrations of Hotjar.com and Heap.io sites into Contentsquare.com over a 10-month period, overseeing RFP processes, tech stack selection, budgeting, and resource allocation.
Revenue Growth: Consistently achieved 110% Annual Contract Value (ACV) pipeline targets globally in 2023 and 2024, covering US, EMEA, and APJ regions
Inbound Traffic Optimization: Increased inbound traffic (SEO/Direct) and demo MQLs by 10% YoY through optimization of inbound flows to improve conversion rates
Pipeline Contribution: Contributed 30-40% of total Marketing SAOs and pipeline targets globally
Performance Analysis: Collaborated with Marketing Operations on ROI performance analysis, implemented A/B testing, and performance improvement programs
Cross-Functional Support: Provided Digital-as-a-Service support to cross-functional teams, enhancing overall marketing effectiveness
Director of Growth EMEA | Contentsquare, Paris
Feb 2022 — Jan 2023
(Role Creation, Series F)
I led the EMEA growth team dedicated to generate and capture pipeline across France, United Kingdom, Southern Europe, DACH, Nordics and MENA
Recruitment and management of a team of 5 people dedicated to improve the digital channels (Web, lifecycle, performance marketing)
120% achievement on marketing pipeline targets
Owned channels: Email, Websites, Paid, SEO
Expanded to regions MENA, Nordics
Leveled up Southern Europe digital presence, launched a site in Spanish, Italian
Director of Growth EMEA | Contentsquare, Paris, Feb 2023 — Oct 2024
Role creation - I led the EMEA growth team dedicated to generate and capture pipeline across France, United Kingdom, Southern Europe, DACH, Nordics and MENA
Director of Growth EMEA | Contentsquare, Paris
Feb 2022 — Jan 2023
(Role Creation, Series F)
I led the EMEA growth team dedicated to generate and capture pipeline across France, United Kingdom, Southern Europe, DACH, Nordics and MENA
Recruitment and management of a team of 5 people dedicated to improve the digital channels (Web, lifecycle, performance marketing)
120% achievement on marketing pipeline targets
Owned channels: Email, Websites, Paid, SEO
Expanded to regions MENA, Nordics
Leveled up Southern Europe digital presence, launched a site in Spanish, Italian
Head of Demand Generation & Growth | Contentsquare, Paris
Feb 2021 — Jan 2022
(Role creation, Series E, Acquisition of Hotjar and Upstride)
My business focus covered France, Spain, Italy and Portugal. Contributed to 60% of the pipeline-generated targets (sourced/influenced) coming from digital channels
Responsible for the Growth mix (organic, paid media, email, referral, SEO, social)
Managed the end-to-end process for launching the Digital Experience Benchmark 2021 campaign in 5 regions, 14 industries and 5 languages (EN, FR, ES, IT, DE, JP)
Hired, managed and mentored the EMEA growth team
Head of Demand Generation & Growth | Contentsquare, Paris, Feb 2021 — Jan 2022
My business focus covered France, Spain, Italy and Portugal. Contributed to 60% of the pipeline generated targets (sourced/influenced) coming from digital channels
Head of Demand Generation & Growth | Contentsquare, Paris
Feb 2021 — Jan 2022
(Role creation, Series E, Acquisition of Hotjar and Upstride)
My business focus covered France, Spain, Italy and Portugal. Contributed to 60% of the pipeline-generated targets (sourced/influenced) coming from digital channels
Responsible for the Growth mix (organic, paid media, email, referral, SEO, social)
Managed the end-to-end process for launching the Digital Experience Benchmark 2021 campaign in 5 regions, 14 industries and 5 languages (EN, FR, ES, IT, DE, JP)
Hired, managed and mentored the EMEA growth team
Head of Global Campaigns | Contentsquare, Paris
Jan 2020 — Jan 2021
(Role creation, Series D, Acquisition and integration of Dareboost and AdaptMyWeb)
Full stack role: Marketing operations, DemandGen, Performance
Consolidated enterprise marketing operations processes and KPIs to measure business impact on pipeline and revenue
Owned, managed, coordinated and effectively launched the "Digital Experience Benchmark Report" Contentsquare's flagship campaign across +14 countries and in 5 languages
Head of Global Campaigns | Contentsquare, Paris
Jan 2020 — Jan 2021
(Role creation, Series D, Acquisition and integration of Dareboost and AdaptMyWeb)
Full stack role: Marketing operations, DemandGen, Performance
Consolidated enterprise marketing operations processes and KPIs to measure business impact on pipeline and revenue
Owned, managed, coordinated and effectively launched the "Digital Experience Benchmark Report" Contentsquare's flagship campaign across +14 countries and in 5 languages
Head of Global Campaigns | Contentsquare, Paris
Jan 2020 — Jan 2021
(Role creation, Series D, Acquisition and integration of Dareboost and AdaptMyWeb)
Full stack role: Marketing operations, DemandGen, Performance
Consolidated enterprise marketing operations processes and KPIs to measure business impact on pipeline and revenue
Owned, managed, coordinated and effectively launched the "Digital Experience Benchmark Report" Contentsquare's flagship campaign across +14 countries and in 5 languages
Head of Digital Marketing | Contentsquare, Paris
Feb 2018 — Jan 2020
(Role creation - Series B, C - Acquisition and integration of Pricing Assistant and Clicktale)
Supporting 5 geo’s (North America, West Europe, North Europe, DACH, APAC) on:
Marketing Operations & Demand Generation
Managing and implementing processes across systems integration, data audits and campaign optimizations.
Merger of 2 CRM instances, Marketo migration to Hubspot
Head of Digital Marketing | Contentsquare, Paris
Feb 2018 — Jan 2020
(Role creation - Series B, C - Acquisition and integration of Pricing Assistant and Clicktale)
Supporting 5 geo’s (North America, West Europe, North Europe, DACH, APAC) on:
Marketing Operations & Demand Generation
Managing and implementing processes across systems integration, data audits and campaign optimizations.
Merger of 2 CRM instances, Marketo migration to Hubspot
Head of Digital Marketing | Contentsquare, Paris
Feb 2018 — Jan 2020
(Role creation - Series B, C - Acquisition and integration of Pricing Assistant and Clicktale)
Supporting 5 geo’s (North America, West Europe, North Europe, DACH, APAC) on:
Marketing Operations & Demand Generation
Managing and implementing processes across systems integration, data audits and campaign optimizations.
Merger of 2 CRM instances, Marketo migration to Hubspot
Digital Marketing Manager | Contentsquare Paris
Jan 2017 — Jan 2018
(Role creation) 1st Digital role hired, 4 different markets (EMEA, USA & LATAM, UK, RoE)
Implemented HubSpot from the ground up.
Operational and nurture workflows, lead management, Programs and Campaigns
KPI’s & analytics
Rebrand and website redesign X2
Digital Marketing Manager | Contentsquare Paris
Jan 2017 — Jan 2018
(Role creation) 1st Digital role hired, 4 different markets (EMEA, USA & LATAM, UK, RoE)
Implemented HubSpot from the ground up.
Operational and nurture workflows, lead management, Programs and Campaigns
KPI’s & analytics
Rebrand and website redesign X2
Digital Marketing Manager | Contentsquare Paris
Jan 2017 — Jan 2018
(Role creation) 1st Digital role hired, 4 different markets (EMEA, USA & LATAM, UK, RoE)
Implemented HubSpot from the ground up.
Operational and nurture workflows, lead management, Programs and Campaigns
KPI’s & analytics
Rebrand and website redesign X2
Additional Experience
Details of previous roles can be provided upon request (or you can look at my LinkedIn profile), highlighting a consistent track record of driving growth, managing marketing integrations post-acquisition, rebranding and demand generation.
Additional Experience
Details of previous roles can be provided upon request (or you can look at my LinkedIn profile), highlighting a consistent track record of driving growth, managing marketing integrations post-acquisition, rebranding and demand generation.
Additional Experience
Details of previous roles can be provided upon request (or you can look at my LinkedIn profile), highlighting a consistent track record of driving growth, managing marketing integrations post-acquisition, rebranding and demand generation.
Education
Master’s Degree, Advanced Master’s in Digital Business Strategy
Grenoble Ecole de Management
2014 – 2015, Paris, Grenoble – FranceEnglish as a Second Language and Literature/Letters
Language Systems International
2010 – 2011, Los Angeles, CA, USEngineer’s degree, Electronics and Telecommunications
Escuela Militar de Ingeniería “Mcal. Antonio José de Sucre”
2004 – 2008, La Paz, Bolivia
Certifications
Generative AI for Business and Leaders (December 2024)
How to use Generative AI: Building an AI-First Mindset (November 2024)
Contentsquare Certified (May 2021)
HubSpot Marketing Software Certified (July 2017)
Email Marketing Certified (July 2017)
Inbound Certification (February 2017)
Proficient in Figma, Adobe Creative Suite, and Framer.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.
Interests
Travel, I visited 18 countries. Most recently Japan
Jigsaw puzzles, particularly large-sized, minimum 2K pieces. Currently working on 40K pieces
Board games, I have the whole collection of Clank, Ticket to ride and Wingspan
Technology, staying abreast of the latest trends in technology and AI.
Want to talk about growth?
Let’s talk projects, collaborations or jigsaw puzzles!
Want to talk about growth?
Let’s talk projects, collaborations or jigsaw puzzles!
Want to talk about growth?
Let’s talk projects, collaborations or jigsaw puzzles!
Copyright 2024 by Cynthia Dubourd
Copyright 2024 by Cynthia Dubourd
Copyright 2024 by Cynthia Dubourd